Case Study: Odore d’amore boosts eCommerce revenue with WFMA's email marketing automation

O Dore D’amore drives 36% of ecommerce revenue with WFMA

WFMA, a marketing agency, assisted Odore D’amore, a retailer of fragrances and beauty products, with its email marketing. The customer faced challenges including poor email deliverability, basic automation coverage, no structured A/B testing, and a low returning customer rate of 17%, which was below eCommerce benchmarks.

WFMA implemented a comprehensive email strategy focused on deliverability consulting, building advanced eCommerce automations, introducing structured A/B testing, and refining the customer lifecycle strategy. As a result, email became the brand's most profitable channel, accounting for 36% of all ecommerce revenue. WFMA helped increase the repeat buyer rate by 7% and automations grew to generate over 60% of all email revenue.

O Dore D’amore