WFMA
6 Case Studies
A WFMA Case Study
Maria Galland, the skincare brand founded in 1962, partnered with WFMA to support digital transformation and strengthen its omnichannel marketing presence. The goal was to build a long-term digital strategy that could increase brand awareness, improve partnerships, and drive online sales.
WFMA delivered a full e-commerce and digital marketing strategy, including store and marketing audits, email automation, blog and social posting guidelines, and display advertising with retargeting and lookalike audiences. The results were strong: in the first quarter, revenue rose 118%, transactions increased 109%, and conversion rate improved 108%, while email marketing drove 30% of ecommerce revenue and returned customer revenue grew 224% year over year in the first month.