Case Study: Ermitažas boosts email revenue by 33% with WFMA’s email automation

Ermitažas boosts email revenue 33% with WFMA

Ermitažas, one of Lithuania's largest house and home retailers, faced the challenge of scaling its eCommerce division to meet ambitious growth goals. To accelerate this digital transformation, the company partnered with WFMA to implement a tailored email automation strategy.

WFMA implemented a comprehensive email automation solution focused on targeted flows, increasing customer lifetime value, and rigorous A/B testing. The results were outstanding, with the campaign achieving a 38x ROI, a 33% increase in revenue from email, and excellent engagement metrics including a 56.2% open rate.

Ermitažas