Case Study: a US-based distributor of Korean cosmetics achieves higher mobile sales and loyalty with Wezom

US-based Distributor of Korean Cosmetics boosts mobile sales 29% with Wezom

The client, a US-based distributor of Korean cosmetics, needed to strengthen customer retention and build a more effective direct sales channel beyond its website and paid marketing. Their challenge was the high cost of re-acquiring customers and limited tools for fostering long-term loyalty in a competitive market. They engaged WEZOM for mobile app development to address this.

WEZOM designed and developed a comprehensive mobile eCommerce app named Seoul Bloom, featuring a product catalog, personalized recommendations, a loyalty program, and push notifications. The solution created a seamless shopping and reordering experience to drive repeat purchases. As a result, WEZOM helped shift 29% of all online sales to the mobile app and achieved a 14% higher average order value in the app compared to the website, establishing a powerful dedicated sales channel.