Case Study: Virgin Voyages accelerates user research with WEVO

Virgin Voyages turns user testing from weeks to minutes with WEVO

Virgin Voyages, a cruise line with a startup mentality, faced the challenge of conducting user research without a dedicated team. Their designers, who handled research, were severely limited by their previous platform, allowing only a few tests per year and forcing critical decisions to be made without user validation. They turned to WEVO and implemented its WEVO Pulse and WEVO Pro products to address this resource constraint.

By using WEVO, the team transformed its process from a state of "never or weeks" to getting AI-powered insights in minutes. This allowed for rapid validation of everything from booking flows to email communications. The solution provided measurable results, including unlimited tests instead of just two or three per year, a new backlog of data-backed A/B test ideas, and increased team confidence, all without the additional cost of hiring a dedicated researcher.

Virgin Voyages