Case Study: University of Central Florida boosts engagement and leads with WEVO

University of Central Florida Uses WEVO to Optimize New Online Pages Before Launching Them

The University of Central Florida (UCF) turned to WEVO as it prepared a full redesign of its online higher education experience. Facing intense competition for search visibility and needing to create a site that better connected visitors with the brand, delivered relevant information, and supported strategic goals, UCF needed a way to validate page concepts before launch.

WEVO provided pre-launch website optimization insights, including direct customer quotes, scoring, and recommendations on copy, user interface, and user experience. Using WEVO’s data-driven guidance, UCF launched a more action-oriented site that improved engagement and conversions, with core digital engagement metrics and lead count both increasing by well over 25% year-over-year within three months of launch.

University of Central Florida

Alexandra Thompson

Marketing Manager, Brand