Case Study: Thruline Marketing boosts conversions with WEVO

Thruline Uses WEVO to Encourage Risk-Taking in Hesitant Clients

Thruline Marketing, a full-service agency serving higher education clients, needed a faster way to win approval for bold landing page redesigns. One of its risk-averse clients required multiple mockups, revisions, and iterations before signing off, making it difficult to move quickly from design to launch. To reduce uncertainty, Thruline turned to WEVO and its pre-launch website experience optimization platform.

Using WEVO, Thruline first diagnosed the existing site, then tested proposed design changes before coding, and compared the old and new experiences to validate the audience response. WEVO helped Thruline cut speed-to-market to 50% of prior timelines, secure client approval with little to no changes, and launch a homepage that increased conversion rate by 18% within 90 days, generating over 1,200 inquiries.

Thruline Marketing

Casey Liddle

Managing Director