Case Study: MassLive Media improves landing page conversions with WEVO

MassLive Media - Customer Case Study

MassLive Media, a full-service digital agency, needed a faster, data-backed way to guide landing page decisions for clients across industries like higher education, nonprofits, and travel. Traditional A/B testing was too slow for busy customers and didn’t always produce clear, actionable insights, making it hard to align on what would improve web page performance.

WEVO provided MassLive Media with a pre-launch landing page diagnostics platform that evaluates clarity, appeal, relevance, credibility, and overall experience without needing live traffic. Using WEVO’s objective insights, MassLive Media improved client landing pages with clearer information and more relatable imagery, helping optimize engagement and conversion; after success on the first two projects, they began offering WEVO to all customers as a differentiator and trust builder.

MassLive Media

Rob Madrid

Director of Digital Strategy