Case Study: LAKE boosts conversion rate and AOV with WEVO

LAKE boosts mobile conversion 12.8% with WEVO

LAKE, a pajama company, faced challenges with its website's ability to communicate its brand value and key selling propositions, resulting in a low mobile conversion rate that lagged behind industry benchmarks. They enlisted The Vaan Group, who partnered with vendor WEVO to conduct a survey-based user experience analysis to benchmark the existing site and guide the redesign strategy.

Using WEVO's findings, the solution involved adding sections for best sellers and fabrics, prominently featuring gift options, and improving product imagery and cross-sells. The results were significant, with WEVO helping to drive a 12.8% increase in mobile conversion rate, a 25.8% increase on desktop, and a boost in average order value for both channels.

LAKE