Case Study: JWU Online improves pre-launch web page conversion with WEVO

JWU Online Knows Exactly What Visitors Expect Before Going Live

JWU Online, the College of Online Education at Johnson & Wales University, needed to launch a new set of digital properties for strategic corporate partnerships and reach a new audience of employee learners. The team wanted to understand what this unfamiliar persona expected before going live, rather than relying on traditional best practices and post-launch testing.

WEVO used its pre-live audience testing and exact lookalike targeting to evaluate two key web pages, identifying disconnects around the RFI form, the need for more university background, and the need for more direct, persona-specific content. With statistically significant insights delivered in 15 days at a fraction of the cost of a consulting engagement, WEVO helped JWU Online launch with confidence and improve its digital experiences, and the company has since made WEVO an essential part of its marketing stack.

JWU Online

Joshua McCarthy

Director, Online Enrollment Management