Case Study: Jackson Hewitt achieves faster pre-live A/B testing and higher-converting landing pages with WEVO

Jackson Hewitt - Customer Case Study

Jackson Hewitt, a national tax service company, worked with WEVO to speed up and improve its digital marketing A/B testing. As CMO Euan Campbell looked to maximize a short seasonal marketing window, the team needed a fast, accurate way to evaluate landing pages and creative concepts before launch, without relying on live A/B or multivariate testing.

Using WEVO’s customer experience research tool, Jackson Hewitt was able to test pre-live assets, identify which landing pages and creative concepts would perform best, and apply recommendations to create more high-performing pages. The result was faster test turnaround, stronger optimization of landing pages and creative, and higher-converting campaigns ready to launch before tax season.

Jackson Hewitt

Euan Campbell

Chief Marketing Officer