Case Study: Babson College boosts registrations and brochure downloads with WEVO

How WEVO Filled an Executive Education Program at the #1 School for Entrepreneurship

Babson College, through its Babson Executive Education program, needed a way to better engage busy entrepreneurial prospects and drive enrollments for its Entrepreneur Boot Camp. With limited budget and staff, the team struggled to quickly capture attention on a cluttered landing page using WEVO’s website experience optimization platform.

WEVO analyzed the boot camp page and identified that the messaging and call-to-action needed to be clearer and more focused, while also emphasizing Babson’s #1 entrepreneurship ranking to build credibility. After making those changes, Babson saw a 72% increase in brochure downloads and a 130% increase in registrations, helping the program exceed its goals.

Babson College

Kristen Johnson

Managing Director of Marketing