Case Study: Bentley University doubles online student conversion with WEVO

Bentley University Used WEVO to Double Online Student Conversion in 20 Days

Bentley University, one of the fastest growing higher education brands, wanted to relaunch its business degree recruitment landing page with a more audience-first approach. The team needed deeper insight into what motivated prospective students and what content would resonate with them emotionally and academically, but traditional methods like A/B testing and click tracking couldn’t provide the clarity they needed.

WEVO provided Bentley University with an Insight Report that identified customer motivations, landing page preferences, and reasons visitors were or weren’t converting, all within 20 days and at a lower cost than traditional research. Using WEVO’s recommendations, Bentley relaunched a higher-converting page and saw a 151% improvement in conversion rate, effectively doubling student interest and increasing stakeholder confidence.

Bentley University

Valerie Fox

Chief Marketing Officer