Case Study: Amedia boosts video production and reader engagement with WeVideo

aMedia quadruples video output with WeVideo

aMedia, a major Norwegian media organization operating 109 local news brands, faced the challenge of finding a video editing solution that could be used across its diverse newsrooms. They needed an intuitive platform that was easy to use, did not require special hardware, and enabled seamless collaboration for journalists with varying levels of technical expertise. To meet this need, they chose to implement WeVideo.

The solution implemented by WeVideo provided a standardized, cloud-based editing platform that dramatically enhanced video production. The results were significant, with the volume of video content produced growing to four times its original size. Most notably, hundreds of reporters who were previously unable to edit video could now create content. This capability helped increase video consumption and subscriber engagement, supporting aMedia's goal to grow its digital news subscriptions.

aMedia