Case Study: The White Rabbit Pizza Company grows its gluten-free brand with Wetdog Creative

The White Rabbit Pizza Company launches 6 gluten-free pizza flavours with Wetdog Creative

The White Rabbit Pizza Company, a gluten-free pizza producer born from a pub in Oxford, engaged Wetdog Creative to develop a brand identity for its launch into the food retail market. The challenge was to create a distinctive brand and packaging that would stand out on shelves and connect the new product line to its established pub namesake.

Wetdog Creative delivered a striking brand identity, featuring a clever logo that uses negative space to form a rabbit peeping from a pizza box. The solution included rustic, colourful pizza box packaging, website design, and ancillary materials like stationery and aprons. The vendor's work helped the brand achieve immediate success, winning an Innovative Challenge Award at a major trade show. This strong start led to nationwide distribution in major retailers like Sainsbury's and Waitrose, establishing The White Rabbit Pizza Company as an award-winning presence in the food industry.

The White Rabbit Pizza Company