Case Study: Paravel streamlines personalized bundle shipments with WeSupply Labs

Orchestrating a Remarkable Delivery Experience of Bundle and Personalized Items

Paravel, a sustainable travel brand, struggled to manage personalized bundled products sourced from multiple warehouses and systems. Their orders involved split shipments, monogramming at a separate location, and data spread across Shopify Plus, BrightPearl, and several 3PL systems, making it difficult to give customers a clear view of order and personalization status. WeSupply Labs helped address this with its Branded Tracking Experience, Split Shipment View, and proactive email/SMS notifications.

WeSupply Labs worked with Sellry and Celigo to centralize Paravel’s order data in WeSupply, split virtual bundle products into actual items, and create custom statuses for personalization. As a result, Paravel could keep customers updated on each product and shipment regardless of where it was sourced, improving visibility across the fulfillment process. While no specific numeric metrics were provided, WeSupply Labs enabled Paravel to handle complex multi-system order scenarios that previously seemed impossible to solve.

Paravel