Case Study: J.McLaughlin streamlines split shipments and self-service returns with WeSupply Labs

Managing Split Shipments While Delivering a Seamless Customer Experience

J.McLaughlin, the fashion retailer founded in 1977, needed a better way to manage split shipments from more than 150 store locations and replace its confusing “return label in the box” process. With Magento and Aptos EOM & WMS in place, the company turned to WeSupply Labs for centralized omnichannel order visibility, branded post-purchase communications, and self-service returns.

WeSupply Labs integrated natively with Aptos to give J.McLaughlin a single omnichannel order view, proactive email and SMS tracking notifications, split shipment visibility, store locator functionality, and flexible return options including return online and return to store. The result was a smoother customer experience and less WISMO support contact, with measurable performance including a 71.7% notification open rate, 15.1% notification CTR, and 16.43% return-to-store usage.

J.McLaughlin