Case Study: Vintage King reduces WISMO inquiries and improves backorder communication with WeSupply Labs

Combatting Supply Chain Issues with Proactive Communication

Vintage King, a music retail company that grew from a vintage gear refurbishing business, struggled with split shipments, too many shipment notifications, and rising “Where Is My Order?” inquiries caused by supply chain disruptions and backorders. To address these issues, Vintage King used WeSupply Labs’ fully branded tracking experience, split shipment view, proactive email and SMS notifications, and backorder customer notifications.

WeSupply Labs implemented real-time order tracking and proactive delivery updates by integrating with Magento and Netsuite through Celigo and ShipHawk. The solution helped Vintage King communicate shipment status and backorder date changes more clearly, reducing manual customer service effort and turning post-purchase touchpoints into opportunities to improve customer loyalty and retention.

Vintage King

Mike Nehra

Co-Founder