Case Study: Uber enhances in-app rewards with WestLink's white-labeled rewards marketplace API

Uber expands rewards with WestLink’s API integration to offer hundreds of reward options

The customer Uber needed to offer a competitive rewards program without disrupting its seamless in-app experience. To achieve this, they required an integration with TAP Network’s white-labeled rewards marketplace API. The vendor WestLink was engaged to help expand Uber's reward offerings beyond ride credits while maintaining a fully integrated experience for its growing global user base.

WestLink developed and implemented the API integration that connected TAP Network’s platform to Uber’s internal systems. This solution provided users with access to hundreds of reward options and charitable donations directly within the Uber app, transforming the loyalty experience. The integration strengthened Uber's market position by delivering a more engaging and scalable rewards program.

Uber