Case Study: Citizen Watch launches an AI-powered wellness platform with WestLink

Citizen Watch launches AI wellness platform in 24 weeks with WestLink

Citizen Watch faced the challenge of entering the smart wearables market without compromising their premium brand. They needed to transform complex NASA fatigue research into consumer-friendly features and build a complete AI-powered wellness platform in just 24 weeks. WestLink partnered with them to create the CZ Smart YouQ wellness platform.

WestLink designed and developed the entire ecosystem, including native mobile apps and a WearOS companion, which used IBM Watson Machine Learning to deliver personalized health insights. The result was a first-of-its-kind platform that launched to significant acclaim, was featured as a Best of CES product, and successfully established Citizen's presence in connected tech.

Citizen Watch