Case Study: 8AM Golf modernizes its digital ecosystem with WestLink

8AM Golf drives 10x sales growth with WestLink

WestLink partnered with 8AM Golf, a parent company of prestigious golf brands, to modernize its digital presence. The challenge involved creating unique, premium e-commerce and booking solutions for its subsidiaries, Miura Golf, Fairway Jockey, and True Spec Golf, each with specific needs ranging from real-time inventory synchronization to automated booking platforms, while also building a unified website for the 8AM portfolio.

The solution involved designing and developing custom Shopify storefronts, product configurators, and backend integrations with systems like Salesforce. WestLink's work delivered significant growth, including a 10x sales increase for Miura Golf, a 4x increase for Fairway Jockey, and a 3x increase for True Spec Golf, while successfully unifying the entire brand portfolio online.

8AM Golf