Case Study: Metro Transit boosts ridership and hiring with Werremeyer Creative's RIDE ON campaign

Metro Transit boosts ridership 3.7% and adds 1,202 job offers with Werremeyer Creative

Metro Transit faced the dual challenge of establishing a unified, positive brand identity and increasing ridership while engaging a diverse range of stakeholders about its transformative role in the region. They partnered with Werremeyer Creative for a comprehensive branding and outreach effort to shift public perceptions and drive measurable results.

Werremeyer Creative developed the "RIDE ON" integrated, multi-channel campaign, utilizing website, environmental signage, digital display, social media, video, and radio. The solution successfully increased year-to-date ridership by 3.7% and directly supported workforce recruitment, yielding 1,202 on-the-spot job offers and enabling increased frequency on 32 bus routes.

Metro Transit