Case Study: Pro achieves a fresh, human brand renewal with Werklig

PRO launches a new brand across all touchpoints in early 2024 with Werklig

Werklig partnered with Pro, a trade union, to address the challenge of an aging member base and a perception of being outdated and uninteresting to younger generations. The union's major historical achievements had become less clear, and it needed a bold rebrand to inspire new engagement and tell its story in a fresh way.

The solution implemented by Werklig was a comprehensive brand renewal, which included a new strategy, a visual identity featuring a punchy red dot and a custom Pro Sans font, and a compassionate tone of voice. The results were a transformed brand that helps Pro stand out, with a website, imagery, and communications that are strikingly different in its field. The entire organization now takes pride in the authentic new brand, with every employee acting as a brand ambassador. Werklig's work successfully equipped Pro to present itself as relevant and engaging.

PRO