Case Study: Kyrö Distillery Company builds a globally renowned brand with Werklig

Kyrö Distillery Company grows exports to over 50% with Werklig

Kyrö Distillery Company, a Finnish spirits producer, faced the challenge of creating a distillery culture and building a brand in a market with strict alcohol advertising laws and no traditional distilling history. They partnered with the branding agency Werklig from the very beginning to help them strategically kick-start the business and navigate these unique constraints.

Werklig's solution was to build the Kyrö brand on its deep local roots and heritage, creating a strong identity with elements like a custom typeface inspired by a historical war memorial. The results were highly successful, with Kyrö winning major international awards, including World's Best Gin for a Gin & Tonic in 2015. This recognition helped propel the brand to global renown, with over 50% of its turnover coming from exports, solidifying its status as a growing, award-winning company.

Kyrö Distillery Company