Case Study: Amos Rex becomes Helsinki’s most eccentric art museum with Werklig’s branding

Amos Rex attracts over half a million visitors in its first year with Werklig

The customer, Amos Rex, a contemporary art museum in Helsinki, faced the challenge of creating a brand identity that complemented its advanced subterranean architecture and honored the eccentric legacy of its founder, Amos Anderson, while giving space to the art within. The vendor, Werklig, was appointed as the strategic and creative partner to develop this brand.

Werklig implemented a comprehensive solution that included brand strategy, identity, and extensive signage. The result was an internationally celebrated museum brand that achieved rapid worldwide attention. Amos Rex attracted over half a million visitors in its first year, with queues becoming infamous and over 10,000 visitors arriving in just a matter of weeks after opening.

Amos Rex