Case Study: GoFundMe achieves double‑digit new-user conversion and seamless on-site payments with WePay

GoFundMe Switches to WePay, Boosts Checkout Conversion

GoFundMe, the world’s largest crowdfunding site handling more than $1 billion in donations annually, struggled with a muddled new-user experience caused by reliance on traditional third-party payment processors — confusing redirects, onerous data collection, and loss of parts of the customer relationship hampered sign-ups and donations.

GoFundMe integrated WePay so users could create accounts during sign-up and donors could complete payments via an embedded WePay checkout iframe without leaving the site. The integration launched in under a month and delivered double-digit improvements in new-user conversion and payment success, prompting GoFundMe to direct 100% of its US traffic to WePay within 24 hours.

GoFundMe

Brad Damphousse

Co-founder