Case Study: Eventzilla achieves 200% increase in merchant conversion with WePay

Eventzilla Turbocharged Revenue by Increasing Merchant Conversion 200%

Eventzilla is a full-service event registration and ticketing platform used by thousands of organizers to sell over 5 million tickets (more than $100M in gross sales). The company relied on third‑party payment accounts for ticket sales, which made payments cumbersome, limited adoption of integrated processing (roughly 20–40% of organizers), and constrained revenue and support efficiency.

Working with WePay, Eventzilla simplified the experience by streamlining messaging, surfacing the primary payments use case in the UX, and collapsing sign-up from two steps to one. After relaunching Payments in December 2016, adoption among new sellers jumped 200% (from 20% to 60%), time to first payment fell from 15 days to three or fewer, support response times were cut in half, and the company saw improved top‑line growth and customer stickiness.

Eventzilla

Muthu Kumar

President