Case Study: Fundraising platform Classy achieves 10-minute nonprofit onboarding and seamless fee collection with WePay

Classy Makes Fundraising Easy For Nonprofits Using WePay

Classy is a fundraising platform that helps nonprofits run campaigns, ticketing, recurring donations and peer-to-peer fundraising under a white‑label experience. It struggled with traditional payment vendors that lacked flexibility — forcing Classy to invoice partners for fees after donations, adding administrative burden, slowing onboarding to 2–3 days, and preventing a scalable self‑service free plan.

Classy adopted WePay for a white‑label checkout, split payments to collect fees at transaction time, built‑in fraud/compliance tools, and a dedicated partner team. The integration enabled instant, six‑field onboarding, cut signup time to about 10 minutes, eliminated monthly fee invoicing, and unlocked a robust free trial that became a key self‑service customer acquisition channel.

Classy

Todd Crutchfield

COO