Case Study: Shodair Children’s Hospital strengthens its brand clarity with The Wendt Agency

Shodair Children’s Hospital boosts donate/support visits 630% with The Wendt Agency

The Wendt Agency partnered with Shodair Children's Hospital, which faced the challenge of public perception. Despite offering specialized psychiatric care for children and housing Montana's only comprehensive genetics program for all ages, it was widely assumed to only serve children. The hospital needed a rebranding campaign to present a clearer, updated understanding of its full mission to its primarily Montanan clientele.

Wendt implemented a full-service campaign for Shodair that included brand development, public relations, and a multi-channel approach using TV, radio, digital ads, social media, outdoor boards, and print. The solution successfully increased brand awareness and engagement, yielding a 630% increase in visits to the donation page, nearly 2,500 views on native articles, and an 89.6% growth in Facebook fans during the campaign. The Wendt Agency helped Shodair craft a new, cohesive narrative that highlighted its vital, comprehensive services.

Shodair Children’s Hospital