Case Study: Citizens Alliance Bank builds brand awareness with The Wendt Agency

Citizens Alliance Bank launches first advertising campaign after 20 years with The Wendt Agency

Citizens Alliance Bank had been operating in Montana for over two decades but had never engaged in formal advertising. The bank approached The Wendt Agency with the challenge of establishing a brand voice to announce the opening of a new building in its largest market. The goal was to communicate its local longevity while presenting a fresh, modern image.

The Wendt Agency developed a comprehensive brand awareness campaign to properly introduce the bank. The solution involved defining a brand voice that emphasized locality, community integration, and a friendly Montana attitude. The campaign was executed across multiple channels including outdoor boards, digital and banner ads, social media, and print. The Wendt Agency successfully created the bank's first major outreach effort to strengthen its market presence.

Citizens Alliance Bank