Case Study: Videojet achieves centralized, efficient global marketing and 36% translation cost savings with Welocalize

Welocalize + Videojet = Enabling Global Marketing

Videojet Technologies Inc., part of the Danaher Corporation and the world’s largest coding and marking company selling in 135 countries, faced a decentralized, reactive localization function that caused duplicated effort, high administrative costs and inconsistent global brand representation. To centralize and mature its localization for marketing collateral (email campaigns, websites, white papers, multimedia, etc.) and translate content into multiple languages, Videojet selected Welocalize as its global localization partner.

Welocalize implemented a centralized program (starting December 2012) that included content-type analysis, management of in‑country reviews, a language quality plan (glossaries, style guides, training), workshops, a 5,000‑word packaging workflow, and deployment of its GlobalSight TMS (at no cost) plus connectors and JIRA integration. The work delivered measurable results: the rebranded website went live in 15 languages in January 2013, review turnaround dropped from 13 to 7 days, translation spend fell by 36%, translation volume rose 50% (2013–2014), KPIs are reported quarterly and Videojet rated Welocalize 9/10 for satisfaction.

Videojet

John Coleman

Marketing Director