Case Study: Powwownow (UK’s leading free conference call provider) achieves 30% increase in onsite conversions with Welocalize’s multilingual transcreation services

Welocalize Multilingual Digital Marketing and Transcreation Services Leads to 30% Increase in Onsite Conversions

PowWowNow, the UK’s leading free conference call provider operating across 15 countries, needed to penetrate more of Europe—particularly the French and German markets—and required localized, brand-consistent content to drive awareness, improve user experience and increase engagement on a new French-language website. PowWowNow engaged Welocalize for multilingual digital marketing and transcreation services to adapt its creative, conversational UK brand and campaign assets for French audiences.

Welocalize supplied trained linguistic copywriters, in-country PowWowNow reviewers, keyword-optimized transcreated web and digital marketing content (emails, product info, etc.) and 24/7 support; after publishing the new French site PowWowNow achieved a 30% increase in onsite conversions, a cleaner, simpler UX, and a scalable approach to add more European languages—demonstrating Welocalize’s measurable impact on their international growth.

PowWowNow

Hollie Bennett

European Marketing Manager