Case Study: Louvre Hotels Group boosts international site traffic 20% and doubles conversions with Welocalize

Welocalize Drives Site Traffic + Increase Conversion

Louvre Hotels Group, a global hotel and travel industry leader with more than 1,200 hotels across 47 countries, needed to drive international site traffic and increase online bookings by making its site content readable, targeted and searchable in priority markets. To achieve those goals they engaged Welocalize as their Language Services Provider to prioritize languages, localize and optimize web content and improve the user experience across brands like Tulip Inn, Golden Tulip and Royal Tulip.

Welocalize conducted a detailed seven‑part analysis, created an expert SEO and global content strategy, produced English source content and translated and SEO‑optimized over 300 hotel descriptions into 12 target languages, plus optimized metadata and page elements and managed localization workflows. As a result, Welocalize’s work increased international search visibility and bookings—site traffic rose by 20% and visitor conversions doubled (100% increase)—while improving process management and ROI.

Louvre Hotels Group

Luca Gerini

E-Commerce and Mobile Director