Case Study: TripAdvisor achieves streamlined global localization and 70% program-management time savings with Welocalize

Welocalize Delivers Operational Excellence

Tripadvisor, the world’s largest travel site with 260M monthly visitors and sites in 34 markets, needed a real‑time, waste‑free localization workflow to keep user‑generated reviews and content available 24/7. Welocalize was engaged to design and deliver a next‑generation localization strategy, bringing Operational Excellence (OPEX) principles, the Localization Maturity Model (LMM) and technologies such as GlobalSight for translation management, workflow automation and consulting services.

Welocalize implemented an optimized, automated localization model that reduced review translation workflows from 23 to 5 steps and routed 80% of translation volumes through the solution. Results included 70% time savings for program management, 1,300 engineering hours saved per year, 300k words/month throughput, 21 new markets and 15 new languages in three years, translators’ admin time cut by 50% and overall productivity gains—demonstrating Welocalize’s measurable impact on speed, cost and scale.

Tripadvisor

Lorna Whelan

Senior Localization Manager