Case Study: Norican Group achieves multilingual SEO-driven global visibility with Welocalize

How Norican and Welocalize Transformed Digital Content to Reach Global Audiences

Norican Group, home to four leading industrial technology brands (DISA, Italpresse Gauss, StrikoWestofen and Wheelabrator), needed a digital marketing and localization partner to boost global visibility—especially in English and German industrial markets—and to ensure linguistically accurate, culturally relevant digital experiences across markets. To meet this challenge they engaged Welocalize to develop multilingual SEO and digital marketing programs and adapt websites and campaign content for local audiences.

Welocalize implemented a multilingual SEO program and digital content strategy, including SEO and metadata optimization, site UX improvements for mobile and desktop, and analytics tools to monitor content performance. As a result, Norican Group gained improved findability and a consistent local digital experience in target markets, the ability to measure content ROI and refine strategy with data-driven insights, and reported growth in sales and strengthened thought leadership—outcomes delivered in partnership with Welocalize.

Norican Group

Petrina Cartner-Flynn

Head of Digital Marketing