Case Study: Lifesum achieves consistent global user experience and accelerated international growth with Welocalize

Getting Global Audiences Fit & Healthy – Lifesum & Welocalize

Lifesum, a global wellness app launched in 2013 with 45 million registered users and availability in 11 core languages, faced challenges scaling consistent, culturally relevant multilingual content and UX while relying on a decentralized freelancer model. To centralize localization and maintain brand and quality across markets, Lifesum selected Welocalize in 2019 to provide integrated localization and translation services.

Welocalize deployed a dedicated team of subject‑matter linguists who use the app, delivering translation, transcreation, cultural consultancy, localization testing, and localized digital ad campaigns across 11 core and 11 derivative languages — translating over 80,000 words per month. The partnership delivered measurable gains: translation memory leverage = 30% in 2020, reduced cost per word, improved app and Apple Watch UX, and stronger global growth and user acquisition supported by consistent, high‑quality localized content.

Lifesum

Rebecca Evans

Senior Localization Manager