Case Study: PTC achieves faster global email marketing with Welocalize

Delivering Faster Global Email Marketing for PTC

PTC, a global software company, needed a faster way to translate and launch international email marketing campaigns. Its manual process for moving translated content into Oracle Eloqua caused delays of up to 12 weeks, creating bottlenecks for growth and making it difficult to maintain consistent brand messaging across regions. Welocalize helped PTC address this challenge with its AI-enabled OPAL-Marketing solution.

Welocalize integrated OPAL-Marketing with Oracle Eloqua to automate and streamline PTC’s translation workflow, including in-context review. The results were significant: translation time dropped by an average of 10 weeks, SLA timelines improved from 4 weeks to 5 days, and PTC now delivers 20 translated emails per month in 7 languages. Welocalize also helped PTC maintain consistent terminology and brand messaging worldwide.

PTC

Jean Lee

Marketing Automation Manager