Wellth
12 Case Studies
A Wellth Case Study
Coordinated Behavioral Care (CBC) faced challenges with treatment adherence in their Pathway Home™ Program. Their high-risk members, dealing with behavioral health conditions and physical comorbidities, struggled to follow their prescribed care plans, which hindered their recovery. To address this, CBC partnered with the vendor Wellth to utilize its mobile app and behavioral economics-based program to improve member engagement.
Wellth implemented a 90-day program where members used a mobile app to submit daily photo check-ins of medications or glucose meters. The solution leveraged financial incentives and loss aversion to motivate participants. This approach by Wellth resulted in an 85% average daily medication adherence rate, a 100% attendance rate for behavioral health appointments, and a 93% attendance rate for physical health appointments among the enrolled members.
Mark Graham
Vice President