Case Study: Trenton Health Team improves medication adherence with Wellth

Improving Medication Adherence for Patients with CHF/COPD

Trenton Health Team sought to improve medication adherence for its Medicaid patients with chronic conditions like CHF and COPD. They partnered with the vendor Wellth to implement a solution using its mobile app, which leverages principles of behavioral economics to incentivize and track daily health habits.

The Wellth app used a loss aversion model where patients could earn financial incentives by submitting daily photo proof of taking their medication. This solution drove an exceptional 92% average medication adherence rate, far exceeding the 50% global average. The program also achieved an exemplary Net Promoter Score of 60, indicating high patient satisfaction and demonstrating Wellth's success in creating lasting behavior change.

Trenton Health Team