Case Study: Arizona Complete Health improves Medicaid medication adherence and reduces costs with Wellth

How Centene Cut Medicaid Costs with Wellth’s Medication Adherence App

The American Journal of Managed Care published a study detailing the challenge faced by Arizona Complete Health, a Centene plan, in managing the high costs of medication non-adherence among its Medicaid members with chronic conditions. To address this, the health plan partnered with vendor Wellth to implement its behavioral science-based medication adherence app.

Wellth's solution used its app to motivate members through financial incentives for completing healthy daily tasks, such as taking medications. The results from the study of 6,716 members showed that Wellth participants achieved higher medication adherence rates and significantly reduced healthcare utilization and costs over a nine-month period. The intervention proved to be cost-saving, demonstrating a scalable and effective model for improving outcomes.

American Journal of Managed Care