Case Study: The Fitness Guild achieves a seamless virtual pivot, membership growth, and safe reopening with WellnessLiving

The Fitness Guild From Going Virtual to Reopening, WellnessLiving Is Incredible

The Fitness Guild is a boutique gym in Belleville, Ontario, with a loyal member base and a mix of group classes, personal training and outdoor bootcamps. When COVID-19 forced closures and the studio changed ownership, the team needed to pivot quickly to stay open, move classes online, and plan a safe, capacity-managed reopening.

By integrating WellnessLiving’s Zoom tools, client and staff apps, booking and automated marketing, The Fitness Guild moved to livestreamed classes, streamlined registrations and member communications, and launched outdoor bootcamps and social campaigns. The shift was seamless—many members converted to virtual (regularly 25+ participants per class), the gym successfully reopened under capacity limits, reactivated numerous members and added about 30 new ones, and the owner reports greatly improved efficiency and satisfaction.

The Fitness Guild

Rob Deline

Owner