Case Study: Stay Gold achieves flexible, inclusive open gym growth with WellnessLiving

Stay Gold Fitness—Revolutionizing Gym Access with an Open Gym Model

Stay Gold Fitness, led by Joel Tellier, wanted to make gym access more flexible and inclusive for members who needed open hours without the barriers of a traditional box gym. The challenge was creating a reliable revenue stream while keeping overhead low, especially during non-peak times, and managing multiple offerings such as classes, training, and open gym access. WellnessLiving’s software helped Stay Gold centralize bookings and memberships in one system.

Using WellnessLiving’s Book-a-Spot feature and Brivo door access integration, Stay Gold enabled members to reserve specific gym zones, control capacity, and enter securely through automated phone-based access. The result was a smoother self-service experience with no need for on-site staff during extended hours, and open gym now contributes about 30% of total revenue. Stay Gold has also doubled sales over the past year, showing a measurable impact from WellnessLiving.

Stay Gold

Joel Tellier

Owner and Founder