Case Study: Hi‑Ignition Fit Lab achieves virtual transformation and recurring revenue with WellnessLiving

Hi-Ignition Fit Lab - Customer Case Study

Hi‑Ignition Fit Lab is a four‑studio, multi‑disciplinary fitness business in London, Ontario offering personal training and classes like barre, yoga, Pilates and spin. When COVID‑19 shut down in‑person sessions, the studio faced the challenge of quickly replacing in‑studio revenue and keeping its tight‑knit community engaged.

With help from their operations team and WellnessLiving’s Zoom integration, FitVID on Demand and an in‑platform rental storefront, Hi‑Ignition launched live and on‑demand classes and began renting equipment online — filling all 28 spin bikes within 24 hours. The shift created recurring revenue, extended their reach to clients worldwide, preserved community engagement and established a permanent hybrid (in‑studio + virtual) model.

Hi-Ignition Fit Lab

April Crake

Owner