Case Study: Farm Girl Fitness doubles revenue with WellnessLiving

Farm Girl Fitness Leverages WellnessLiving and Doubles Revenue

Farm Girl Fitness, founded by Jessie Thomas in 2020 in Milton, Ontario, grew from pandemic-era outdoor bootcamps into a large community-focused fitness studio offering indoor and outdoor classes. As the business expanded, it struggled with limited software support, weak reporting, and inflexible membership options while using previous tools like Glofox and Schedulicity.

Farm Girl Fitness switched to WellnessLiving fitness software to manage bookings, memberships, client data, marketing, and staff operations more effectively. With features like advanced reporting, client management, widgets, the Achieve Client App, and automated messaging, WellnessLiving helped the studio improve retention, re-engage inactive members, and increase upgrades—leading to nearly double revenue since 2022, which Jessie says is “at least double” and achieved more easily.

Farm Girl Fitness

Jessie Thomas

Co-Owner & Co-Founder