Case Study: Health Services Staffs Credit Union achieves 48% new member growth with Wellington IT’s Digital Member Onboarding

MFCU gain 20% increase in new member registrations with Digital Member Onboarding

Health Services Staffs Credit Union (HSSCU) faced the challenge of a slow, paper-based membership onboarding process that created a heavy administrative burden and prolonged application times. Seeking to modernize and grow their membership base, they partnered with Wellington IT to implement its Digital Member Onboarding service, part of the cuOnline+ platform.

By adopting Wellington IT's digital solution, new members could apply and submit documents online from anywhere, drastically speeding up the process. This resulted in a 48% growth in new members, with nearly half of all new acquisitions coming through the online channel. The solution also saved staff significant time on processing, allowing them to focus on other services.

Member First Credit Union

Fiona Cunningham

Chief Executive Officer