Case Study: Health Services Staffs Credit Union achieves 48% new member growth with Wellington IT Digital Member Onboarding

48% new member growth for HSSCU with Digital Member Onboarding

Health Services Staffs Credit Union (HSSCU) faced the challenge of growing its membership with an outdated, paper-based onboarding process. This method was administratively burdensome for staff and resulted in a slow, weeks-long application journey that risked alienating potential new members, particularly those who expected modern digital services. To address this, they partnered with Wellington IT to implement its Digital Member Onboarding solution, part of the cuOnline+ Digital Suite.

Wellington IT's solution enabled prospective members to apply and upload documents remotely from any device, drastically speeding up the process. This provided significant convenience for new members and freed up staff from manual processing tasks. As a result, HSSCU achieved a 48% growth in new members compared to the previous year and expanded its demographic reach across new geographical regions and fields within the healthcare industry.

Health Services Staffs Credit Union

Mary Peters

Operations Manager