Case Study: P&G achieves a 45% reduction in exercise-related health risks with Wellhub

P&G - Customer Case Study

P&G, a consumer goods company with more than 4,200 employees across Brazil, faced widespread sedentary behavior and poor health indicators: nearly half of employees were at risk when exercising, 28% had high cholesterol and a large share were overweight. Wellhub partnered with P&G to roll out the Vibrant Living programme—combining health advice, an Employee Assistance Programme, stress-management training and a Gympass corporate fitness benefit—to encourage physical activity and improve overall employee wellbeing.

Wellhub’s programme drove strong engagement (744 employees made over 35,000 gym visits) and measurable health improvements: a 45% reduction in employees at risk when exercising (from 49% to 27%), cholesterol rates fell from 28% to 13%, overweight/obesity dropped from 49% to 15% (a 69% reduction), and smoking declined by 60%. These results show Wellhub’s integrated approach delivered significant gains in employee health and quality of life.

P&G