Case Study: Afya achieves a 12.7% increase in employee benefits satisfaction with Wellhub

How Gympass can help strengthen your corporate cultura

Afya Educacional, created in 2019 from the merger of NRE Educacional and Medcel, is a rapidly expanding medical education group with over 6,000 employees and 30 campuses. To build and solidify a unified corporate culture while supporting employee health and wellbeing, Afya partnered with Wellhub to offer a flexible wellbeing benefits program.

Wellhub delivered a digital wellbeing platform—online classes, sessions with personal trainers, partner apps and gym access—and ran engagement challenges requiring at least three activity check-ins per week with rewards for top participants. Launched in November 2019 and promoted through HR communications and local initiatives, the Wellhub program helped drive strong engagement and contributed to a 12.7% increase in employee satisfaction with benefits from 2019 to 2020, along with consistently positive employee feedback.

Afya

Denis Del Bianco

Vice President