Case Study: AB InBev achieves improved employee wellbeing and streamlined benefits management with Wellhub

Gamification and its effect on maintaining high levels of engagement

AB InBev wanted to boost employee well‑being while simplifying HR operations and benefits management. To meet that need, AB InBev worked with Wellhub to provide a single, comprehensive wellness platform offering access to gyms, live and on‑demand classes, and a suite of wellbeing apps (meditation, therapy, nutrition, etc.).

Wellhub’s solution gave employees choice and autonomy while giving HR operational freedom and visibility into real usage; adoption exceeded 60% after rollout. By replacing a hard‑to‑monitor reimbursement model with Wellhub’s platform, AB InBev saw clearer engagement metrics, a stronger competitive benefits package, and measurable improvements in employee quality of life.

AB InBev

Lucineide Xavier

Wellbeing Specialist