Case Study: Bissell achieves more accurate integrated demand planning with Well Principled and Nucleus Scenario Planner

Bissell boosts forecast accuracy by 70% with Well Principled

Bissell, a Fortune 500 household goods brand, faced a significant challenge when its rapid pandemic growth overwhelmed its supply chain. The sales, marketing, and supply teams were each creating their own forecasts using different data, leading to a lack of a unified plan. This made it impossible to manage new product launches, store openings, and pricing changes effectively, leaving finance without a reliable, single source of truth. They turned to Well Principled for a solution using their Nucleus Scenario Planner.

Well Principled implemented a cross-functional solution using Nucleus to integrate all demand drivers into a single A.I. forecast. This allowed the teams to collaborate on scenario planning while adhering to a monthly re-plan cycle. The results were substantial: Bissell established a single accurate forecast in hours instead of weeks, increased forecast accuracy by 70 percentage points, and cut expedited freight costs by anticipating regional sales responses to media and promotions.

Bissell